Act-On Software Permission Marketing Policy
This permission marketing policy contains terms that are applicable to Act-On Software, Act-Ons' clients,
and our clients' customers. Act-On Software provides email marketing solutions to its clients.
Our clients use the Act-On Software product as a solution to deliver
permission-based personalized communications to their prospects and customers. Act-On Software expressly forbids
any of our clients from using the our product to deliver unsolicited commercial email and unsolicited bulk email.
The term "commercial email" as used in this permission marketing policy does not include administrative
email such as shipping notifications, employee notices, notices required by regulation or law, invoices, account
statements, order confirmations, and other transactional and relationship email, as defined by
How does Act-On Software avoid "spam"?
Each client who uses the Act-On Software product enters into a service agreement with Act-On agreeing to comply
with our permission marketing policies, as well as all laws and regulations related to their email marketing
activities. Act-On Software thoroughly investigates any complaint that a client is delivering unsolicited
commercial email. For online registrations, Act-On asks its clients to provide Act-On with the online opt-in
information for the email recipient who submitted a complaint that he or she received unsolicited commercial
email. This online opt-in information includes the following:
- the date and time the recipient opted in
- the Internet Protocol address of the machine from which the recipient opted in
If the individual enrolled via postal mail or other written means, Act-On asks its clients to provide the
enrollment form; if the individual opted in via the telephone, then Act-On requests the script that was used to
gain the individual's permission. Reports of a client sending unsolicited email may result in the suspension or
termination of the client's access to the Act-On Software product.
How does Act-On Software protect your privacy?
Act-On Software employs strict security measures to protect against the loss, misuse, and alteration of data
placed on the Act-On network. For additional details, review our Privacy
How can you stop a company from sending you more email?
Every Act-On Software client using the Act-On product to send commercial email must include in each commercial
email message (i) clear instructions on how the recipient can unsubscribe from receiving future commercial email,
and (ii) its physical address. Act-On understands that many illegitimate online marketers use unsubscribe links to
verify whether an email address is valid, but Act-On does not allow the delivery of unsolicited commercial email
through its product. Therefore, if you follow the unsubscribe instructions in the email, Act-On Software will work
with the client to make sure that you do not receive future commercial email. Our clients are required to comply
with any commercial email opt-out request in accordance with
CAN-SPAM and all other applicable laws. If you have difficulty
unsubscribing from a client's email campaigns using the instructions provided in the email message, or if you have questions
regarding the opt-out mechanism, please contact the Act-On Software Team.
Have any comments on our permission marketing policy? Please send your suggestions on how Act-On Software can improve
this policy to the Act-On Software Support Team.