Whitepapers and Briefings - Act-On

A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?

The most effective marketing automation deployments include careful planning, process change, and program redesign. But companies who can't make that commitment can still gain value from an incremental approach.

Using an integrated marketing platform makes the lifecycle of the customer experience visible and measurable, allowing sales and marketing to share real-time situational analysis, and align actions and goals.

The number and variety of tools marketers have to reach potential prospects has grown exponentially, and many of them work exceedingly well. That's the good news. The systems? How do you use them to know where a prospect is in the sales cycle, and effectively share that information an automated marketing platform.

This white paper will review an Act-On Software sponsored survey of how small- and medium-sized businesses:

• Approach marketing campaign management and execution
• Handle critical challenges when maximizing program budgets
• Use cloud-based sales and marketing tools for metrics reporting