Marketing Toolkit
Email Marketing
Say Good-bye to Batch Blasting - Forever.
With Act-On, email marketing services are the cornerstone of an integrated
marketing automation platform.
Optimize your email using behavioral and profile scoring to create segmented lists in
order to target your community with relevant messages. Build automated lead nurture
programs to help buyers progress through the buying cycle. Augment your campaigns with
easy-to-build web forms and landing pages to increase conversions. Monitor website
visitors to see who is on your website (triggering an alert to sales), and better
understand exactly what they are viewing, taking the guess work out of selling.
Manage webinar attendance and follow-up from a single platform with complete ease.
Sure, it's a lot of work to develop, deploy, and coordinate all the many moving
parts of an email-centered marketing campaign, especially when you're a small
marketing team. But Act-On's intuitive user interface and powerful tools make it
easy — not to mention consistent and timely.
Read how fellow marketers are moving beyond email batch and blast to realize the
full potential that marketing automation holds.
Dynamic Content
Act-On's dynamic content feature lets you create an email campaign that will automatically
shape itself to each recipient, based on their individual interests and characteristics.
Text, links, and images are all dynamic, displaying differently for different recipients,
depending on the targeted profile attributes you define. How easy is that?
Email Creation
If you can use Microsoft Word, you can create professional-looking HTML email messages,
invitations, announcements, promotions, newsletters, and more in just minutes.
See the whole process start-to-finish in this short video.
Launch a Campaign, or a One-Off Email
Send to a list, or send a one-time email. Whatever you choose, you send with confidence, knowing that
Act-On runs a complete verification before the launch, keeping you compliant and ensuring your
messages get delivered. With our Litmus integration, you can even see how your emails will display in
all major email clients and mobile devices before sending.
Real-time Reports
See how your campaigns perform in real time, from emails opened to click-through rates, opt-outs,
spam complaints, surveys completed, and more. See how your campaigns drive website and
landing page visits, and form views, right from within your message report.
Learn how Act-On is and alternative to your existing email marketing software in a weekly demo.
Sign up or contact us to get more information.
Sign up or contact us to get more information.
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