Automated Programs - Act-On

Automated programs are a great way to replicate your most successful marketing campaigns and have them running 24x7 on auto-pilot.

Use Act-On to create efficient multi-step marketing programs that embody your marketing best practices. Some examples:

Drip Marketing Programs
Engage your prospects via a series of email messages, delivered at scheduled intervals, till they exhibit response behaviors that qualify them for sales. Make the dialog targeted and relevant by tuning the message delivered at each stage based on the prospect's attributes (such as industry, title, or company) as well as that prospect's responses to past campaigns.

Free Trials
Improve conversion rates for your free trials by sending a series of helpful and informative messages during the trial period, with the final message containing a call-to-action to convert to a paid account. Move prospects who convert in the interim to a separate new customer welcome program.

Events & Webinars
Set up end-to-end programs for your webinars. Send promotional messages to all your relevant prospects. Send "Last Chance" messages to prospects who did not respond. Send reminders just before your event to people who did register. After the event, send "Thank You!" messages to people who attended, and "Sorry We Missed You!" messages to people who registered but did not attend.

Easy To Setup

Setting up an automated program is easy. There is no need for any type of coding, or flowcharts with lines and boxes. Just use Act-On's drag-and-drop program editor to create the sequence of steps that make up your program.

There are different kinds of steps, for example:

• steps that send email messages,
• steps that wait for specific amounts of time,
• steps that move prospects to other programs, etc.

Each step can contain multiple conditional actions, with each action having a set of conditions that determine whether or not it is executed. The conditions are based on the prospect's attributes as well as past response behaviors. For example, a message sending step could look like this: if prospect is in this segment, send that message else send that other message.

For events and webinars, Act-On has made the process even easier. Act-On's webinar creation wizard walks you through a few simple steps, such as specifying the webinar topic and time, the lists of prospects to invite and the message templates to use. Act-On creates the event in WebEx and generates the entire program from end to end. You can then go in and adjust any specific components.